
JOHAN WALTERS
Your XR Strategy Consultant
Helping Brands & Agencies Harness XR to Drive Business Impact.
I’m Johan Walters, a seasoned XR strategist with over 12 years’ experience in immersive marketing. I work directly with brands, agencies, and innovation teams to simplify the path to XR adoption — with strategy-first solutions that deliver measurable value.
Your Personal XR Partner.
I’ve spent more than a decade at the forefront of AR and immersive experiences, partnering with agencies and brands to shape award-winning campaigns and scalable XR strategies.
As the certified local reseller and training partner for Zappar in South Africa, I’ve trained dozens of teams and helped global and regional brands integrate XR into their marketing mix.
I use design thinking, agile innovation cycles, and proven frameworks from Boston Consulting Group and Section School to get teams aligned, inspired, and ready to innovate.
If you’re a CMO or innovation lead looking to unlock XR — let’s make it simple, smart, and strategic.
Why Work With Me?
- 12+ years of hands-on AR experience across industries
- Certified Zappar partner + trainer
- Proven frameworks from BCG and Section School
- Agile, collaborative, and focused on real business outcomes
My Services
XR Strategy Services — Delivered Directly by Me
XR Maturity Assessment + Roadmap
A structured diagnostic to assess where you are and how to grow with XR — customized per team or brand. Includes a roadmap of opportunities.
Strategy Workshops
Hands-on, tailored workshops to help your team explore XR use cases, align on goals, and co-create an innovation plan.
XR Sprint Planning & Pilot Design
I guide you through agile test-and-learn pilots to get results fast and build internal momentum for XR.
Certified Zappar Platform Training
As Zappar’s training partner, I offer customized training sessions for marketers and creators looking to build their own AR experiences.
Fractional XR Strategy Support
Need ongoing help? Hire me as your part-time XR Strategy Lead to plug in when needed and scale your capability.
WHAT MY HAPPY CLIENTS ARE SAYING...
"AR was unchartered territory for both agency and client, but Johan was available with advice, solutions and technical know-how at every step of the way. The end result was a slick AR experience with a significant user interaction time; making for engaged consumers and a happy client and agency."
singh&sons team
WHAT MY HAPPY CLIENTS ARE SAYING...
"We were lucky enough to be introduced to Johan about 6 years ago. Since then we have worked together on numerous campaigns. The team is incredibly intelligent and innovative and we really enjoy working with them, as do our clients. We look forward to many more exciting projects together."
HAAS ADVERTISING
WHAT MY HAPPY CLIENTS ARE SAYING...
"I worked with Johan on an AR project that integrated with an LMS. The team scoped the client's requirements and developed a clear development path for the AR experience. He was actively involved in all aspects of the project including the production and post production, giving clear guidelines as to the technical requirements to enable a robust AR build. His expertise and knowledge of AR are definitely an asset to any project."
Darren E
WHAT MY HAPPY CLIENTS ARE SAYING...
"As a Product Manager at Zappar, I've had the pleasure of working with Johan on a number of different projects. He is a long time friend and collaborator at Zappar and in that time I've observed his ability to formulate, develop and facilitate AR training. His knowledge and time spent in the AR space is second to none and was a key contributor to the AR training package we now distribute at Zappar."
George Martin - Product Manager: Zappar
WHAT MY HAPPY CLIENTS ARE SAYING...
"Overall satisfaction: a solid 5/5! We approached Johan with a fairly tight timeline; the precision on execution and choice of workflow was impressive! We've created filters before with other suppliers; and the process felt a little inconsistent, so working with the team was incredibly refreshing! Our client is extremely happy with the final product, and so are we! We'll definitely meet again at the next filter!
Special Effects Media South Africa
WHAT MY HAPPY CLIENTS ARE SAYING...
"I just want to say thank you to you, I had noticed that you always delivered on the deadline you provided, you kept to schedules, I never had to chase you to feedback and you also proactively always followed up with me. I know that you cared about the campaign and wanted the best. So well done and keep up the good work! To me, your service has been exceptional!"
Rainmaker Media
WHAT MY HAPPY CLIENTS ARE SAYING...
"We recently had the pleasure of Johan speaking at a closed event for our agency, and we holeheartedly recommend him as an expert in the field of augmented reality. Johan's presentation was captivating from start to finish, engaging every member of our audience, from junior staff to our client's CMO.
He has a remarkable ability to communicate complex ideas in a natural and approachable way, while clearly demonstrating his deep knowledge and authority on the subject. Johan left our clients and team with a genuine sense of wonder and excitement about the possibilities of AR. He is a dynamic and insightful speaker, and we are confident he would be a valuable addition to any event"
Carlo Murison, Founder & CEO, TwoTone Global
WHAT MY HAPPY CLIENTS ARE SAYING...
"Johan was polite, professional, and easy to communicate with. His presentation was well-organized with actionable recommendations for the attendees."
Sonya Haskins, Head of Programming, AWE
WHAT MY HAPPY CLIENTS ARE SAYING...
"Working with Johan was a joy on every level. From the first meeting through to the completion of the campaign, communications were clean, clear, and concise. The AR experience they delivered was both technically impressive and creatively engaging. I look forward to repeating the process in the future."
Pierre Bezuidenhout - Game Developer
Contact Me
Book me for a consultation
© 2025 Johan Walters